Custom built golf clubs
 

Custom Golf Club Fitting


Mark Whitehouse

Golf Club designers have been pushing the boundaries of golf club design and Golf courses have been made longer and tighter to accommodate these changes.

The Golf Governing bodies have now decided that 'enough is enough' brought in strict rules with regard to equipment, so strict that Golf Club designers no longer have almost a free rein to push all boundaries to achieve more distance and better accuracy.

In so doing they virtually forced changes on Golf Clubs to alter their Courses to maintain a realistically challenging course often at colossal expense.

The only real chance a golfer has now to improve their game and to maximise their performance is to have true custom built or fitted golf clubs.

Only 2-3 % of Golfers play with golf clubs that are truly custom fitted

This is because most golfers know next to nothing about how to pick a golf club to maximise there strength and minimise their weaknesses. Clubs are bought because of its logo, cost, cosmetic looks and what an advert promises you will happen when you swing this club.

In a survey of 2000 Golfers with various handicaps asking what constitutes 'custom fitting'. The majority considered using golf clubs from an OEM (Original equipment manufactory, ie Callaway, Taylor Made etc) fitting cart on a demo day custom fitting.

They were not aware, or even made aware that fitting carts offer normally no more than three variables in the respect of lie angle, flex and possibly length. Others felt that filling out a questionnaire on a website constituted being custom fitted.

Unfortunately this does not even come close to a real custom fitting.

OEM fittings take anything from 15 minutes to normally a maximum of 1 hour to fit someone unfortunately this does not even scratch the surface of what true custom fitting by a Professional Golf clubmaker and fitter can do. OEM fittings also fit you to the clubs that are already made. Professionally fitted clubs are not already made they are built to your spec from scratch.

PGA pros are not professional clubmakers, they have a sound knowledge of how clubs perform and a basic knowledge of how to fit someone but they are not the experts Professional clubmakers and fitters are.

Real custom fitting is a complex and scientific subject requiring precise personal measurements. Individual swing and various physical parameters are determined and a set is hand built for the golfer.

Each golfers swing, strength and size is checked practically on the golf range using a wide assortment of clubheads, shafts and grips available, unlike the OEM clubs which are produced in a factory production line and contracted to only use certain shafts and grips with each particular brand of club.

Another fact is that it can be difficult to truly fit OEM clubs due to the way the clubheads are made, ie. some are not bendable and all of them do not have a weight port at the bottom of the hosel like the clubs Professional clubmakers and fitters use. The problem with not having a weight port in the hosel is that weight has to be added down the shaft to change the swingweight etc and because the added weight is now relatively high on the clubhead the centre of gravity will be drawn towards it, which will totally change the way the clubhead performs.

In comparison to the 3 variables found by an OEM fitting Cart a Clubfitter will look at Twenty two. Namely

  • Shafts:
  • Flex,
  • Torque,
  • Weight,
  • Spine alignment,
  • Flex profile,
  • Material composition and design.
  • Clubheads:
  • Loft angle,
  • Lie angle,
  • Hosel offset,
  • Sole angle,
  • Bulge,
  • Roll,
  • Face angle,
  • Material composition and design.
  • Grips:
  • Size,
  • Weight,
  • Material and design
  • Club:
  • Length,
  • Total Weight,
  • Swingweight,
  • Moment of inertia.
  • Set Make up.

The Club fitting system we use

Our system is derived from what is know as the 'practical club fitting' method which most top club fitting experts currently use. Our system is continuously evolving and reviewed. It is rational and comprehensive and achieves the best results.

The system takes from one and a half hours to two and half hours to complete. Which we believe every minute is justified as golf equipment is not cheap and we make sure our clients are correctly fitted, are totally satisfied with our service, can confidently take their best game onto the golf course and achieve the results which they had hoped for. We can take pleasure in being a major part of that improvement.

Step 1

A personal interview and present golf club evaluation

An introductory interview is conducted so that we can get to know you, discuss your game, determine your aspirations and assess your current equipment, if any. You will also get to know us.

Its important for us to know what equipment you are using as there are unfortunately no set standards in the golf industry and what could be one companies regular flex could be another companies stiff flex or visa versa. This will all help us build a picture and start fitting not necessarily to today's swing but also to the swing you are aspiring to have. We then take a few measurements for club length measured from your wrist to the floor and for your grip.

These measurements are only gauges as playing ability swing plane are looked at during the next stage called Dynamic fitting which we consider a better gauge to measuring the length of clubs to your swing.

Step 2

The Dynamic Fitting

This we feel is one of the most important parts of the fitting process. Dynamic fitting is where we get you to hit numerous balls using a large variety of fitting clubs we have in our arsenal. Saying this we don't like to confuse maters by giving you loads and loads of different clubs to try we concentrate on the clubs that will fit your unique swing.

During the Dynamic fitting process we are looking at a vast number of elements and variables including clubhead speed, swing tempo, backswing length, shaft loading, shaft weight, torque, flex and flex profile, ball trajectory, launch angle and height and distance achieved, but most importantly we are getting 360 degree feedback from the customer as to his/her likes and dislikes.

To help us determine exactly what your swing is doing we use state of the art devices such as the Vector Launch Monitor or a Swing Mate Beltronics Swing Speed Analyzer whichever is appropriate and beneficial to assess you and your unique Golf Swing. Slowly we start piecing together a club for you.

Clubhead designs:

Clubheads have developed so fast over the last 10 years and choosing one can be easy. Most Golfers buy clubs because of their cosmetic looks, particular name embossed on it, because their idol uses it, or the price.

We can help you out with this decision, as there are many clubhead designs on the market each with there own characteristics some would suit your swing but many more that would not. A club professional with an in depth knowledge of your unique golf swing and comprehensive knowledge of the particular clubhead could give you some sound advise as to which clubhead might suit your game, but unfortunately they are not always the experts in this field, Professional clubmakers and fitters are and there is more to a golf club than just the clubhead itself.

The OEM's do not publish the characteristics of the clubs in their range. The range of clubs a Professional clubmaker and fitter would use are what are called are component clubs and all the characteristics are known to the professional clubmaker and fitter to aid him when professionally fitting someone.

We help guide you through this process finding a clubhead you like that will best suit your unique swing.

If you have a driver under 11 degrees and you cannot send the ball over 200 yards you could probably do with more loft. Don't worry you are not alone 90% of golfers play drivers with to little loft. The fact is that we are prepared to prove every point we make so if you find it too difficult to believe us, no problem we will prove it to you on the Vector Launch system.

As a general rule the average man swings a driver at 86 mph he would need a driver of at least 13 degrees angle to be most effective. What is the angle of your driver?

Shafts, Shafts and more shafts:

Shafts like club heads have there own characteristics some would suit your swing many others would not. We are not only talking about flex we are also talking about weight, bed point, kick point and in graphite shafts torque (twisting of the shaft). We are not governed by what shaft we put in your clubs and have a vast amount to choose from to ensure we get one to best suit your unique swing.

People talk about fitting shafts as a science, which it is; we also treat it as an Art, after all, what is good for one player may not work for another as we all swing the golf club differently.

Get a Grip.

There are also a vast amount of grips on the market and once again we are not governed by the type of grip we can put on your clubs. We like to fit grips for comfort and size so you muscle s are relaxed allowing a smooth swing. Far too often golfers tend to grip clubs too tight and destroy their rhythm as a consequence.

Set Make up

How many golfers can hit a 1,2,3 or 4 iron well? Consistently well? If you can you should look at taking up golf full time. Nearly all the top pros are now playing hybrids or Utility clubs. By design long irons have become almost impossible to hit well as they are too long and don't have enough loft. So why not have a putter, 3 wedges, PW through to 5 iron, a couple of Hybrids to replace your 3 and 4 iron, a driver and you have still got room for 2 more woods.

Step 3

The assembled Golf Club Custom Fitted to you.

It is now up to us to assemble your clubs from the information we have collected. They will be precisely matched, measured and cut to length, frequency tuned and swing-weighted or swing Moment of Inertia matched to match your unique swing. This is all done in our workshop and not on a production line. The Club maker will take pride in making an ultimate set of golf clubs for a golfers unique Golf swing.

After service

Once we supply your Golf Clubs the fitting does not necessarily stop there. Of course you are our customer but we view you more as a client. We encourage feedback and your clubs may occasionally need fine adjustments to make sure they are still an exact fit, so retaining an interest in you and
your performance will help you enjoy your golf game and we can be part of that success.
This is all part of our comprehensive service.

The Client will then have a set of clubs that will provide the highest ball speed with the most optimum Launch angle that are unique to their swing.

Finally some Facts:

According to a study by National Golf Foundation (NGF) THREE MILLION people leave the game of golf each year. The underlying problem was that the game was to difficult!! Many did not realize that 'they' made it difficult for themselves by trying to manage with inappropriate equipment. We all know golf is not easy especially if we are perfectionists but it can still be enjoyed at all levels and success never came easy to anyone.

Custom Fitted golf clubs are for ALL golfers. A Golf Professional can skillfully swing their golf clubs well, they do this with clubs that are custom fitted to them, what chance has the average golfer with equipment that is sold in standard form off the rack? Clubs suitable for a six foot strong person will not suit a less able 5 foot person, isn't that obvious?

Sadly too many potential golfers do not see it that way. Golf clubs on the rack are made so one size fits all!!

90 % of golfers have drivers that are too long and don't have enough loft!

How many people know that the 3 and 4 iron manufactured in a factory are almost impossible to hit consistently by the average golfer, why are 1 and 2 irons so difficult to get hold of now?

Over 50 % of golfers have golf irons that don't fit them.

Custom Made Golf clubs are no more expensive than big brand named clubs bought off the rack, as customers do not have to foot the bill for expensive advertisements used by the OEM brands. The quality is also guaranteed as club makers would not buy components unless they are of superior quality and also because any club hand built will be scrutinized by the club maker before being assembled.

Factory built sets are not normally tuned to make sure the flex frequency remains constant throughout the set infact in a set of average clubs you could have a range of 3 different flexes ie 3 stiff, 3 regular and 3 senior flex due to the tolerances in manufacturing of shafts, clubheads etc. Frequency matching would take to long and clubs built in the factory are made for the majority not minority, with the theory of one size fits all.

Using Customised equipment could improve your game up to 25%. We have not come across anyone we have fitted with a set of clubs that have not improved.

Click here contact Mark for custom fitting using the contact form in our retail store www.snakeeyes.co.nz/shop

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Custom Fitted Golf Clubs